Tencent Soso Sun Liang: "context search" _ know you love to buy v9

(E-commerce in China Research Center), December 9, 2010, Google's Vice President, geographical location and local services malisha��meiyeer revealed that Google is expected to launch next year, "discovery" service. And that's exactly what made 2009 Tencent Soso "context search" the same.����Recently, the author of "context search" interviewed Tencent related questions, General Manager of search technology center Sun Liang. TechWeb: "context search" is made when? Sun Liang: probably in early 09, Soso began to search for concepts for internal discussions. Earlier, when we consider how search to search.����September 09, CSDN SD2.0 Conference, "Tencent Soso context search" concept studies made for the first time. For example, for example, we need to know what Chinese people won the Nobel Prize, maybe we see on the news page is not familiar with Chinese Nobel Prize winner, then we can highlight the Chinese names in the news page, move the mouse to highlight the text to the above (Mouseoverthehighlight), you can exhale search bubbles inside search results contain some search content associated with the Chinese, including his lecture videos, Wikipedia and some of his background, influenced by available.����This will help users read news quickly learn some background information on the Nobel Prize winner, we call it a search, it is active as a dynamic search to key words is read news subscription results to provide more background information, this information does not need to search directly, but pushed to users. TechWeb: Soso "context search" with Google "find" what's the difference? Sun Liang: the difference is not all implementations do not need to search for the search. Tencent Soso search consists mainly of two, on the one hand side, Tencent with each PC product search, which has a variety of forms, such as "search-while-chat". In fact, "search-while-talk" also comes in many forms, has been achieved is the QQ chat Panel, click on the search button, you can exhale in inside the search box and search. At the same time, we can also highlight in the chat content (highlighted) hot key words, these key words are below the callout drop line, the mouse point to the pop-up search results on the right side.����This experience will also extend to QQ.COM News page �C we highlight key words in the news, click to trigger the search bubble (actually a floating window), the search bubble are key words for search results, at the same time, there is also a large search box above to help users when watching the news, person, places, and events for further reading, a comprehensive understanding of background information on the event. Another way is the phone side of the product, are similar with the LBS, main is the combination of our maps, Soso currently being developed for this product. Base station (CELLID information) and GPS (global positioning system gets the exact longitude information) positioning we can know that the users phone is located in the area of shops, stores, restaurants, hotels, and other information relating to the user community.����This allows us to understand where users, as well as user-coordinates of the center point of the surrounding what fun place, so that you can provide relevant content to the user directly, without the need for a search box. Sun Liang: personalized live map search. We now live map search target in the first stage was no search box, just tell the user where you are, what you can do, without the need for into the search box to search for themselves. Current United States Foursquare has launched a similar function, but still need users to actively log in, the login process is to tell the background system where this user. Soso should do in the future is no user logged on, instead of directly using mobile location the user, and then push the perimeter of the place where information is sent to the user. Mobile application in the "nature" becomes the position (Location).����"Emotion" is embodied in user before signs of what's happening in mobile search users, such as concerns which restaurants, entertainment, music, and other information. TechWeb: this is we're talking about live map search? TechWeb: will there be more joined search manufacturer "circumstances" in the development of? TechWeb: "context search" mean? Sun Liang: most likely. "Context search" is definitely a trend in the future, and relatively simple type based on the PC side of personalized search before, merely on the basis of user PC left some traces of considering the interests of users, content, search history, for example, users often search for browsing Web pages, and so on. Now "context search" extension, and can better handle the user's interest in long-term and short-term interest balance problems. Long term interest means that a user searches for all arising in the course of some of the signs of short term interest means that a user will shortly be concerned about anything. For example, long-term concern investments in equity securities class information for the user, but in the short term, may be more interested in the World Cup. However, if the balance in these two areas do not have a good grasp of, and search engine or long-term interest-oriented, collaborative filtering gives results, this is not the optimal results for users. Search happens to be able to resolve this issue, not only considering user's long-term interests, taking into account of short-term "border", such as the user then just watch the World Cup, or look at some of the World Cup-related information, the search engine World Cup information will be provided without interference is to provide security information to sort. This is the "search" and the normal personalized search the biggest difference.����Other manufacturers follow up some similar technology may be introduced, while not necessarily raised "circumstances" related concepts, but should be more and more importance to the user's own mining, data because the search engines themselves will need to focus on two areas: one is the data already on the Internet, with some dark NET data; the other is to understand what users really want, all you need to master the "emotion" and "nature". Sun Liang: search for pointing out the direction of future development of the search.This is because the search now, have not been solved to human understanding, a little search box is there is no way to express the user's information needs, so in this mode no matter how the data processing, including crawl more of dark NET data or add more data, are data retention issues to resolve, but does not address the user understand the problem. In other words, in the traditional modes of the search box, information content less information density is not high enough to express the real needs of users.����Situational searches are more considered and understanding of the users themselves, which will provide consistent with user scenarios, closer to the users of intelligent search, the subject search to understand your strategy, as well as research directions and objectives represent the future of search. Sun Liang: this Division is not science, because it is not a version of the product, it is a technology trend, is the next generation of search engine technology, there is no need to make one or two generations, broken down according to several generations of Division, which also belong to the technical innovation. Search is a basic service, so searches should be the process of implementing a penetration, penetrate into ubiquitous search for each scenario. For example, when playing games, you want to search some game props or strategy, you may want to search. In this process, "context search" also provides a number of related marketing information, which is a combination of user to see where his hobbies. So the first phase, were searching everywhere into various application scenarios. Meanwhile, the first phase we also pay attention to mobile phones. It should be said that a decisive battle in the mobile phone of the future search (more precisely described as a mobile terminal side), because the mobile phone side prevailed with natural, such as fragmentation can leverage user time, or you can easily access a number of product experience, these products experience will lower the threshold for user access to search engines, for example, through photographs, you can complete the search string input, and so on. Therefore, "context search" future direction of implementation may be divided into areas, to complete, rather than a "generation" Division. Really want from the "generation" point of view, that you might want to keep searching interactively with the revolutionary changes.����Such as the future of search, like the terminator, the science-fiction film, users are equipped with some devices, such as an HD camera as "eye", through the "eyes" of recording every observable thing and digital pattern recognition technology, the ultimate special QUERY submitted to the "cloud" intelligent search system, and finally the "cloud" system is full of things on the topic of the new feedback to the user, so "context search" is actually more extended information required to automatically provide users. TechWeb: "context search" area for 1 or 2 of the development version of say? or what stage of development? TechWeb: Tencent recently proposed "open" development strategy, search how to respond to and support for this? TechWeb: Soso context search and open platform is what kind of relationship? Sun Liang: Tencent made "open" development strategy, and Soso had put forward the idea of open platforms.����In fact before the Baidu make an open platform, and Soso had begun construction of "direct" and "direct" already embodies the concept of open platforms, because direct access to the data is derived from third party vendors of dark NET data so that it formed a prototype of an open platform. Sun Liang: "context search" form with add-on embedded platforms such as Tencent NET, Sohu, Sina, as long as they are ready to open, this is one way.����And contextual search as the main case, the data do you need to access new data through open platforms, or access some dark NET data are two concepts. TechWeb: "context search" will open in an application form to the Web platform? Sun Liang: the search engine itself does not resolve data issues, all data from the Internet, but part of the data in the Internet is the search engine is not open, and situational searches are based on user needs for search technology, therefore, just search "open platform", the search engine to have more quality data, and do a better job by search technology to meet the needs of users.����For example, Soso can feel users are medical students requires specialized knowledge of heart disease, if search engines only when he retrieves his return the Wikipedia category results, reference to his little value, but if you can return such as what needs to be paid in several medical journals, he was such that tend to be professionals what they wanted, and these data elements must be of high quality hiddenweb access through open platforms and, therefore, open platform with situational searches are mutually reinforcing relationship. TechWeb: compared to other search vendors, Soso "context search" upper hand what? Sun Liang from "nature" point of view, Tencent has many products and QQ number as the link between each other, to achieve interaction. More border information more fully, so Soso mining "nature" than Google.����"Emotion" aspects, such as Tencent QQ Group, QQ and QQ number of extended products and services, so we can see traces of users in a variety of Tencent products, side to understand users ' interests. TechWeb: micro-blogging and SNSbill consolidation loan mortgage second, Soso "context search" planning do? Sun Liang: micro-blogging and SNS is actually not much difference between a short blog, a long blog. SNS, of course, there are also some other non-blog application. Many of these applications are partial text, user search needs. Then we can be done through the search box, highlight key words in this way, from a techinjury lawyers orlandonical perspective is no obstacle, and related business is the most critical part of accepting such a concept, so that our "search" plsan francisco personal injury attorneysugin as a horn can touch each other's data. Men victims of online selling inferior counterfeits over 3,000 people throughout the country when the parties separated again and the second a handwritten channel high threshold is 8 years users accuse the express is approaching and explosive bunker survey: higher costs cannot invest